Immersive Gaming Headset Portfolio for PC & Console

We were tasked with spearheading a premier entry into the crowded gaming audio market by developing a comprehensive three SKU portfolio. The objective was to disrupt the status quo by hitting three distinct pricing tiers: a cost-sensitive wired RGB headset, a premium wireless headset with infinite runtime, and a “Halo” product featuring a world-first E-Ink display.

This portfolio was strategically designed to use the Halo product to drive brand discoverability while offering competitive, feature-rich options for every consumer segment.

Our strategy focused on modular mechanical resilience and proprietary audio performance. We engineered a rage-proof frame using unique materials designed to withstand twisting and impact while maintaining a comfortable, ergonomic fit. For the wireless tiers, we developed a base charging station and integrated our hot-swap battery technology to ensure infinite runtime.

Across all SKUs, we implemented a custom sound signature precision-tuned for competitive gaming cues — like footsteps and gunfire — combined with material selection that provided natural sound cancellation.

As the turnkey development partner, we led industrial design, firmware, software, and packaging entirely in-house. We collaborated directly with factory mechanical and electrical engineering teams to manage the technical complexities of the E-Ink integration and the dual wireless charging ecosystem.

This approach allowed us to move quickly from product validation stages to manufacturing without compromising the details that defined the lineup.

The headset launched as a category disruptor on both a global and national scale, earning placements in over 400+ Best Buy stores in America alone.